8-Location Casual Dining Group
Premium casual dining chain across Dubai's business and leisure districts
Before
Mentioned in 6/90 multi-engine runs (7% avg across ChatGPT/Gemini/Claude)
After
Mentioned in 62/90 multi-engine runs (69% avg across all 3 engines)
Revenue impact
Additional monthly revenue attributed to AI-driven discovery
- !Average rating 4.1★ — below ChatGPT's 4.3★ threshold (invisible in ChatGPT, visible in Gemini)
- !Review response rate 18% — all AI engines interpret low engagement as low authority
- !Listing inconsistencies: opening hours differed across GBP, website and TripAdvisor for 4 of 8 locations
- !Top competitor mentioned in 24/30 multi-engine runs vs their 6/30
Multi-engine audit across all 8 branches
5 were Invisible, 2 At Risk, 1 Visible. Multi-engine testing revealed rating was blocking ChatGPT visibility but not Gemini/Claude. Different engines, different thresholds.
Review signal lift targeting all engines
Review campaigns via WhatsApp + email. Responded to every unanswered review in 48h. Response rate: 18% → 94%. Average rating: 4.1 → 4.4. Crossed ChatGPT threshold.
Listing consistency fix
Fixed 23 NAP discrepancies across Google Business Profile, website and TripAdvisor for all 8 locations. AI re-indexed within 2 weeks.
Weekly re-score & Monday report
Ops lead receives a Monday AI Visibility Report email with each branch's score, week-on-week delta, and the #1 fix for that week.
- Score climbed from 38 → 71 in 12 weeks
- Multi-engine mentions increased 10× (6/90 → 62/90 runs)
- Now visible across ChatGPT (US), Gemini (EU), and Claude (Dubai)
- AED 94K additional monthly revenue attributed to increased AI discovery
“We didn’t realise AI search was already this big. The audit showed us exactly why we were invisible — our rating was below the filter line and our listings were contradicting each other. Fixing those two things moved us from invisible to visible in 8 weeks.”